A custom designed Facebook Page allows you offer promotions to your customers and clients.It also helps you stay in touch while THEY help YOU promote your business. Custom Facebook pages allow you to have a mini website within Facebook. This gives your businesss more exposure and visitors are more inclined to see what you are offering because they remain on Facebook while viewing your custom page/mini website.
Why: Why should you be on Facebook?
Not every business should be on Facebook! Figure out where your target market is and focus on the platform(s) that will have the highest pay off for your business.
What: What are your goals or what are you trying to achieve.
You should have a business Facebook page if some of your Goals are:
- Create brand and/or product awareness
- Build a community
- Show your expertise
- Stay top of mind
- Increase your reach
- Generate traffic to your website
- Build new partnerships
- Provide Customer Service
- Increase sales, Etc.
- Who: Who is your target?